Over the years, the Car Co-op has received a lot of feedback about marketing and it boils down to this: “If The Car Co-op has been around since 1997, was the first carsharing co-op in North America, has three times as many cars as our competitor and costs less, why haven’t more people heard of it?”
With a string of nicknames and lack of a cohesive brand, we haven’t made the impression that we could have – despite our great service. To increase our visibility and to inform more Metro Vancouverites about carsharing, we are rebranding. Our new name is a new word, easy to say and catchy.
Our new name is Modo.
Why Modo? What does it mean? It’s a reference to modality, multi-modal, modern. Because Modo represents us, it will come to mean a lot of things: freedom, sustainability, community, and convenience. Our brand is changing, but we remain the same. Now we’ll be better able to share the benefits of carsharing with more people. We are excited to roll out this new brand; it’s going to make a big impact on our region. For more information on Modo the Car Co-op check out www.modo.coop